What we do
From a dataset to a headline
Original research & surveys
We commission surveys, mine public datasets and analyse your own numbers to surface a finding that hasn't been reported yet — the seed every good story grows from.
Story packaging
Charts, a tight news angle, quotable lines and a press-ready page. We hand reporters something they can publish, not a brief they have to rewrite.
Targeted outreach
Pitches to named journalists and niche editors who cover your subject, with the data attached and the angle spelled out. No spray, no blast lists.
How a campaign runs
Four steps from idea to coverage
Find the angle
We start from your audience and your goal, then look for a question the data can answer in a way a reporter would care about.
Build the data
Survey, dataset analysis or a fresh cut of your own numbers — collected and checked so the finding holds up to scrutiny.
Package the story
A headline finding, supporting charts, expert quotes and a landing page journalists can cite and link to.
Place it
Targeted, personal outreach to the people who cover your space — then we track every pickup, mention and link.
From the blog
Field notes
The anatomy of a data story journalists actually publish
The five-part structure that earns coverage: the finding, the hook, the method, the visual, and the quote that turns data into a story.
Read article →Survey design for PR that holds up to scrutiny
How sample size, neutral questions, weighting and honest methodology produce survey data reporters trust instead of spike.
Read article →Pitching journalists, not bloggers
Why reporters need defensible data, exclusivity and deadline respect while bloggers want relationships, and how the pitch must differ.
Read article →Earned links vs placed links: the real difference
How earned and placed links are acquired, what each is worth, how long each lasts, and why data PR earns the durable kind.
Read article →Newsjacking done right (without the cringe)
How to tie your data to a breaking story with speed and a genuine angle, and the discipline to know when to skip it.
Read article →Measuring data-PR beyond vanity metrics
Why coverage quality, earned links, referral traffic and branded search beat impressions and AVE for measuring data-PR impact.
Read article →Got a number nobody's reported yet?
Send us your idea, your audience and what success looks like. We'll reply with an honest read on whether there's a story in it — and how we'd build one.
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